As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities Act (ADA) is increasingly being viewed as applicable to websites and mobile apps.

The result? Celebrities like Beyoncé and major corporations like Domino’s are getting sued when disabled users find themselves unable to fully use their websites. Domino’s especially has faced negative press.

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